1,287 Sq.m. Japanese Headquarters – AiA Capital Center Ratchada @ MRT Thailand Cultural Centre

Project Story

Client a global trading company with branches worldwide, entrusted BEYOND DECOR with the complete design and build of their new corporate headquarters at AIA Capital Center, Ratchada.

The ambition was to create a timeless, functional, and inspiring workplace that reflects the company’s international identity while providing a comfortable, efficient, and collaborative environment for its staff.

Concept & Design Philosophy

| JAPANDI | TIMELESS | MONOTONE |

• A timeless corporate look that remains relevant for years
• Visual consistency across all areas
• A balance between formality and warmth

Public vs. Private Areas

• Public/Common Areas: Lobby, waiting area, canteen, driver’s room, large conference room, and meeting rooms 1–3.
• Private Areas: The main open workspace for 120+ staff, strictly reserved for employees, ensuring confidentiality and focus.

Design Highlights

Lobby & Waiting Area

• Textured Walls: Finished in special plaster; under LED lighting, the texture comes alive, creating a cozy yet refined atmosphere.
• Loft Ceilings: 3.9m high, spray-coated off-white. Exposed but neatly arranged engineering systems are celebrated as a design feature, turning function into art.
• Custom Furniture: Designed by Tranquil, blending grey and maroon tones in line with the client’s brand identity.
• Curved Wooden Walls: Laminated with grooved panels for warmth and texture, incorporating hidden storage and even a golf-bag zone.
• Lighting: Elegant chandeliers in aluminum and Euro-grey smoky glass lend a luxurious touch.

Common Areas & Canteen

• 14m Pantry: A spacious canteen designed to host staff lunches, birthday celebrations, and company gatherings.
• Wooden Slats: Vertical decorative slats provide semi-privacy while keeping spaces visually open — a recurring detail throughout the office.
• Atmosphere: A café-inspired aesthetic encourages relaxation and informal collaboration.

Conference & Meeting Rooms

• Large Meeting Room: A 20-seat main conference table plus 14 additional bench seats for major discussions.
• Feature Walls:
  • Grooved wood panels with Japanese inspiration
  • Pearl-shine laminated wall with aluminum detailing
  • Expansive white glass wall for brightness
  • Floor-to-ceiling panoramic windows overlooking Ratchada
• Custom Gradient Film: A red-to-white frosted gradient film, developed exclusively for this project, applied to glass partitions for privacy and brand expression.
• Tech Integration: Custom touch-screen stands outside each meeting room allow real-time booking and scheduling.

Archive Room

• A dedicated archive with metal racks, shelves, cabinets, and a monumental 8m-long mobile storage systemoperated by a steering wheel.

Server Room – The Hidden Engine

• The most technically complex space, coordinated across multiple vendors.
• Features a 24/7 dual-chiller AC system running on an analog timer for redundancy.
• Engineered to meet strict standards for safety, ventilation, and reliability.

Smart Engineering & Detailing

• Hidden Wiring: 14 custom steel partitions conceal LAN and TEL cabling, distributing connections invisibly to every workstation.
• Floor Routing: Reception counters, pantry bars, and built-ins conceal wiring beneath the concrete floor, requiring precision before finishing works.
• Wire-Free Result: The outcome is a clean, organized environment for over 120 staff, perfectly aligned with the office’s minimal design.
• World Map Feature: A statement wall in the waiting area symbolizes Client’s global presence.

Building Management Challenges

• Restricted working hours
• Multi-step approvals for drawings and shop drawings
• Heavy insurance and deposits
• Strict site rules such as daily worker ID registration
• Penalties for any violations

Despite the complexity, BEYOND DECOR navigated every obstacle and handed over the project on schedule.

From Render to Reality

One of the project’s greatest achievements: the final office matched the 3D renderings 100%.

This precise execution demonstrates the dedication of the BEYOND team at every stage — from layout and design development to construction and production.

“From concept to reality — delivered exactly as envisioned.”

Outcome

• For the client: a prestigious head office in a landmark Bangkok tower.
• For the staff: a workplace that inspires collaboration, productivity, and pride.
• For BEYOND DECOR: a signature project — proof of our ability to handle technical complexity and deliver perfection down to the last detail.